Lessons for Increasing Choice Ridership While Maintaining Transit Dependent Ridership
A report from the Mineta Transportation Institute at the San José State University College of Business has been added to the Resource Center best practices database. "Lessons for Increasing Choice Ridership While Maintaining Transit Dependent Ridership" examines the Atlanta transit system in an effort to identify what types of policies would expand the use of transit by choice riders while at the least not hurting transit-dependent riders.
"Transit commuters who consider themselves rail riders, who primarily access transit by automobile, want trains to take them to major employment destinations, including the CBD and some TODs. Serving more choice riders will require extending lines into job-rich corridors and developing stations and station environments in those corridors with those qualities typical of the TODs like North Avenue and Midtown. The more that can be done with a network of several regional rapid transit lines, the greater the increase of choice riders using transit in the Atlanta region," the authors report. "If a transfer to a bus is required to complete the trip, the service will attract lower status workers who nonetheless will live in auto-oriented environments and will make use of autos to access the system."
Such an effort would be costly to build and operate, but rewards would be realized.
"Regional riding habits would increase substantially without sacrificing productivity, while operating cost per passenger would decline. Both transit-dependent and choice riders would use this expanded network in larger numbers than they use the present one," the authors conclude.