When you shop, you may visit a mall, or go to your town’s main street. At the mall, you probably cruise past rows and rows of empty parking, the spaces filled only one day a year. Maybe you head downtown, but can only find vacant storefronts. And where things are bustling, you can’t find convenient parking near the stores you want to visit. All three of these scenarios represent a “parking problem” that has a negative impact on other community goals. At the mall, overbuilt parking consumes land and wastes money. Downtown, storefronts may sit empty because new businesses that would like to move in can’t meet high parking requirements – and too little parking makes good businesses less viable.